Full Job Description
Position: Digital Content Strategist
Location: Jeffersontown, Kentucky
Company Overview
Welcome to Innovative Dimensions Inc., a leading digital marketing firm renowned for delivering cutting-edge technology solutions and transformative online strategies. Based in the picturesque city of Jeffersontown, KY, just outside the vibrant community of Louisville, we pride ourselves on our commitment to excellence and our dynamic approach to client relationships. Our seasoned team specializes in a range of services from search engine optimization to social media management, all designed to propel businesses to new heights.
About the Role
We are on the lookout for an experienced and passionate Digital Content Strategist to join our innovative team. This role is integral to our success as we expand our digital outreach and enhance our content marketing initiatives for top-tier clients across various industries. If you are a creative thinker with a profound understanding of the digital landscape and an unwavering enthusiasm for producing compelling content, we want to hear from you!
Job Responsibilities
- Develop and implement comprehensive digital content strategies to boost brand visibility and engagement across multiple digital platforms.
- Conduct thorough market and audience research to identify trends and preferences that inform content creation decisions.
- Create and manage editorial calendars, ensuring timely delivery of engaging content that aligns with marketing goals.
- Collaborate with cross-functional teams, including designers, developers, and SEO specialists, to create cohesive and effective digital marketing campaigns.
- Analyze and report on content performance metrics, making data-driven decisions to optimize future content strategies.
- Maintain an up-to-date understanding of digital content trends, best practices, and emerging technologies to keep our strategies innovative and effective.
- Train and mentor junior content team members, fostering a culture of continuous learning and improvement.
- Manage relationships with external content creators, freelancers, and agencies, ensuring adherence to brand guidelines and quality standards.
Key Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- A minimum of 3-5 years experience in digital content strategy, preferably within a fast-paced agency environment.
- Strong portfolio showcasing previous content campaigns and strategic initiatives.
- Proficient in content management systems (CMS) and digital marketing tools.
- Outstanding writing and editing skills, with a keen eye for detail and a strong understanding of SEO best practices.
- Exceptional analytical skills, with experience leveraging analytical tools such as Google Analytics to inform content strategies.
- Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously.
- Strong interpersonal and communication skills, capable of fostering strong working relationships and collaborating effectively with diverse teams.
What We Offer
At Innovative Dimensions Inc., we believe that our employees are our greatest asset. We offer a collaborative and supportive work environment that champions creativity and innovation. Here’s what you can expect when you join our team:
- Competitive salary and comprehensive benefits package, including health, vision, and dental insurance.
- 401(k) retirement plan with company match to help you build your future.
- Generous paid time off, including vacation days, holidays, and personal leave.
- Continuous professional development opportunities and access to training resources.
- A vibrant and inclusive workplace culture that values diversity and encourages growth.
- Opportunities for advancement as we continue to expand our services and clientele.
Why Jeffersontown, Kentucky?
Nestled in the heart of Kentucky, Jeffersontown is a thriving community filled with rich history, friendly residents, and a unique small-town charm. Surrounded by beautiful parks, recreational activities, and a variety of dining and shopping options, Jeffersontown offers a perfect blend of suburban convenience and urban excitement. As a resident of this vibrant city, you’ll enjoy a work-life balance that is hard to find elsewhere, with easy access to the neighboring city of Louisville, renowned for its bourbons, culinary scene, and lively arts culture.
How to Apply
If you are ready to make a significant impact in the field of digital marketing and are excited about the role of Digital Content Strategist, we encourage you to submit your application. Please prepare your resume and a cover letter detailing your qualifications and relevant experience. Share specific examples of content strategies you have successfully implemented and the results achieved.
Join Innovative Dimensions Inc. and be a part of a forward-thinking team that values creativity, collaboration, and excellence. We look forward to welcoming you to our growing family!